.jpeg)
.jpeg)
.jpeg)
.jpeg)
Register as an organizer
Click the button below and finish your organizer registration, or fill out the form and we will be in touch to assist you.
language
.jpeg)
Thinking about how to get your event noticed in Indonesia? It's a big market, and people there have specific ideas about what makes an event worth their time. We're going to break down some effective event promotion strategies Indonesia needs to consider to really connect with the local crowd. It’s not just about shouting about your event; it’s about understanding who you’re talking to and what they care about.
When planning events for the Indonesian market, it's really important to get a handle on what makes people tick. It’s not just about throwing a party; it’s about creating an experience that connects with them. Think about it, a lot of Indonesians are actually pretty keen to go to brand events. Data shows that about 58% of adults are likely to attend one in the next year. That’s a pretty big chunk of people!
So, what gets people out the door? Well, it’s not just one thing. Giveaways and prizes are a big draw, with 51% of people saying that’s what they look for. Free food and drinks are also popular, snagging 46% of the vote. After that, new technology (41%) and brands they already like (40%) are up there. Live performances also get people interested, with 39% saying they’re a draw. It seems like a mix of tangible benefits and engaging content is the way to go. Also, a lot of people, especially younger ones, are looking for experiences they can share online. About 69% of event enthusiasts say they look for things that will make good social media content. So, if your event looks good and offers something cool, people will want to show it off.
But what stops people from showing up? Convenience is a big one. If an event isn't in a good spot, 40% of people might skip it. Sustainability is another concern; 33% would be put off by events that seem wasteful or don't have recycling. And honestly, nobody wants to waste their time. If an event feels like it’s not worth it, about 30% of Indonesians might not bother attending. It’s clear that brands need to make things easy and feel meaningful to get people to come.
Beyond the freebies and the cool factor, people are looking for something more. A lot of Indonesians, around 70% of event enthusiasts and 64% of the general population, want to feel a real connection with brands. They don't just want a quick interaction that fades away. They believe brands need to connect with customers in person to be successful. It’s like they’re saying, "Don't just sell to me, get to know me." This desire for genuine interaction is key. If people feel like events are just a way for brands to make money, they might not be as enthusiastic. So, focusing on authentic experiences and building those relationships is super important for brands wanting to make a mark in Indonesia. It’s about creating value that goes beyond just the immediate transaction. In Indonesia, consumer trends show a strong willingness to pay more for comfort and convenience, especially during special occasions. This indicates a market where value is placed on ease and a seamless experience, influencing purchasing decisions and brand loyalty.
When you're trying to get the word out about an event in Indonesia, you really can't ignore the digital world. It's where most people are spending their time, and it's how they find out about things. A digital-first approach is key here. Think about it: Indonesia has a massive population, and a huge chunk of them are glued to their phones. So, if you're not online, you're basically invisible to a lot of potential attendees.
This means your event promotion needs to start online. You'll want to figure out which online spots your target audience hangs out in and focus your energy there. It’s not about being everywhere, but being in the right places. This way, you’re not wasting time or money reaching people who aren’t interested. It’s about being smart with your promotion efforts.
Since so many Indonesians use their phones for everything, your event promotion needs to work perfectly on mobile. This isn't just about having a website that looks okay on a small screen; it's about making sure the whole experience, from finding info to signing up, is super easy on a phone. Think about mobile apps, text messages, and making sure any ads you run are mobile-friendly. If it’s clunky on a phone, people will just leave.
Just being online isn't enough; you need to give people a reason to pay attention. This means creating content that's interesting and shareable. Think videos, cool graphics, and posts that tell a story about your event. It should make people feel excited and want to be there. What kind of content works best can change, so it’s good to keep an eye on what’s popular and what your audience is reacting to.
The goal is to make your event feel like something people don't want to miss out on. It's about building excitement and showing them why attending will be a good use of their time and money.
Here’s a quick look at why social media is so important:
Getting this right means your event promotion will be much more effective in reaching the people you want to attract.
Indonesia is a huge country with so many different people and cultures, so you can't just use the same message everywhere. It's like trying to wear one pair of shoes for every occasion – it just doesn't work. You really need to think about who you're talking to and where they're from.
Think about it: someone from Java might respond really well to one type of message, while someone from Sumatra might need something completely different. It's not just about language; it's about understanding their traditions, their values, and what makes them tick. For event promotion, this means looking at regional holidays, local customs, and even popular local figures. If you're promoting an event in Bali, you'll want to highlight aspects that appeal to Balinese culture, maybe incorporating traditional art or music. For an event in Jakarta, the focus might be more on modern trends and urban lifestyle.
Using Bahasa Indonesia is a good start, but many regions have their own dialects. If you can incorporate those, even just a few key phrases, it shows you've done your homework and you genuinely care about connecting with the local community. This could be as simple as using a local greeting in your social media posts or translating key event details into a prominent regional language. It makes people feel seen and appreciated.
This applies to event promotion too. Maybe you're offering special merchandise at your event. Instead of generic items, think about creating limited-edition products that are inspired by local art or motifs. Or perhaps the food and drinks offered at the event can be tailored to regional tastes. It’s these little touches that make an event feel truly special and relevant to the people attending. Making your event feel like it belongs to the place it's held in is a big deal. It's all about making that localized marketing effort count.
When you're trying to get people excited about an event in Indonesia, just showing them a flyer or a banner isn't usually enough anymore. People want to experience something. Think about it – we're all bombarded with ads all the time, right? So, brands that create events where people can actually do something, feel something, or interact with the brand in a real way tend to stick in people's minds much longer. It's about making a memory, not just a sale.
So, how do you actually make an event memorable? It’s not just about having a cool product. It’s about how you present it. Imagine a pop-up shop that’s more like a mini-festival, or a product launch that includes a hands-on workshop. These kinds of activities get people talking and sharing. For example, a tech brand might set up gaming stations where people can try out new gadgets, or a food company could host a cooking demo using their products. The goal is to make the experience fun and engaging, something people will want to tell their friends about.
People in Indonesia, like everywhere else, are drawn to new things. A bit of novelty can really grab attention. This could be anything from a surprise guest appearance to a unique interactive installation. But it’s not just about being new; it’s also about being real. Consumers can spot a fake from a mile away. So, while you want to be exciting, make sure the experience feels genuine to your brand. If your brand is about sustainability, don't suddenly have a super wasteful event. Authenticity builds trust, and trust is what keeps people coming back.
Ultimately, experiential marketing is about building relationships. When people have a positive, real-life interaction with your brand at an event, they feel a connection. This connection is way stronger than just seeing an ad online. It makes them more likely to choose your brand over a competitor. We found that a huge majority of Indonesians, around 82%, believe brands really need to connect with customers in person to be successful today. That’s a pretty clear signal that getting out there and creating these real-life moments is super important for building lasting brand loyalty.
Here’s a quick look at what people are saying:
Creating these kinds of experiences isn't just a nice-to-have; it's becoming a necessity for brands wanting to make a real impact in the Indonesian market. It’s about creating moments that matter.
When thinking about promoting your event in Indonesia, teaming up with the right influencers can make a big difference. It's not just about picking someone with a lot of followers; you really need to find people whose audience actually matches who you want to reach. Think about it – if you're promoting a tech gadget, you'll want to work with tech reviewers, not fashion bloggers, right? Doing some homework to see who's popular in your specific niche is key. Look at their engagement rates, the kind of comments they get, and if their followers seem genuinely interested in what they share. This kind of research helps you find voices that can genuinely connect with potential attendees.
Once you've found your influencers, the next step is working together to create content that feels real. People in Indonesia can spot a fake endorsement from a mile away, so authenticity is super important. Instead of just giving them a script, let them talk about the event in their own words. Maybe they can share their excitement about a specific feature or what they're looking forward to. This genuine enthusiasm is what convinces people to show up. Think about giving them early access or a special experience at the event so they have something unique to talk about. This approach helps build trust with their followers and makes the promotion feel less like an ad and more like a recommendation from a friend. For effective influencer marketing in Indonesia, focus on genuine storytelling.
So, you've partnered with influencers and they've shared their content. Now what? You need to figure out if it actually worked. How do you measure success? Well, it's not just about how many people saw the posts. You'll want to look at things like how many people clicked on a special link the influencer shared, or if there was a spike in ticket sales or RSVPs around the time their content went live. Tracking unique promo codes given to each influencer can also show you who brought in the most attendees. It’s also good to monitor social media mentions and sentiment related to your event after the influencers have posted. This helps you understand the real impact and what worked best for future promotions.
When planning an event in Indonesia, think about what really gets people excited to show up. It's not just about the brand itself; it's about the perks and the overall experience. For many Indonesians, giveaways and prizes are a huge draw, with over half of people looking forward to them. Free food and drinks also rank pretty high, making attendees feel looked after. Beyond just freebies, people are interested in new technology demonstrations and live performances that add a bit of sparkle to the event. Offering a mix of these incentives can significantly boost attendance. It's also worth noting that a good chunk of people, especially those who really love attending events, look for experiences that will make for great social media content. So, while tangible rewards are important, creating shareable moments is also a smart move.
Here's a breakdown of what Indonesians look for:
Remember, people want to feel like their time is well-spent. If an event feels like a waste of time, many will skip it. Making sure your event offers clear benefits and a fun atmosphere is key to getting people through the door and making them happy they came. Understanding these draws helps in creating an event that people genuinely want to be a part of, contributing to a positive brand perception.
When planning events in Indonesia, it's not just about the excitement; people are thinking about practical stuff too. Convenience and sustainability are becoming big factors for attendees. Many Indonesians, around 40%, will skip an event if it's not easy to get to. Plus, a good chunk, about a third, are put off by events that seem wasteful or don't have recycling options. Nobody wants to feel like their time is wasted, and that includes worrying about the environmental impact or just the hassle of attending.
Think about where you're holding your event. Is it easy for people to reach using public transport or ride-sharing services? Having clear directions and maybe even offering shuttle services can make a big difference. If your event is in a hard-to-reach spot, you might lose a good portion of your potential audience before they even arrive. Making travel simple is key.
This is more than just a trend; it's about showing you care. Simple things like reducing single-use plastics, providing clear recycling bins, and sourcing local materials can really add up. Consumers are noticing these efforts. It shows respect for the environment and can make your event feel more responsible and thoughtful. Consider how you can minimize waste throughout the event lifecycle, from setup to teardown. This aligns with the growing focus on sustainable tourism in Indonesia.
People want to feel like they're getting something out of attending. This doesn't always mean expensive gifts, but rather a positive experience. If an event feels like a waste of time or just a sales pitch, attendance will drop. Focus on creating genuine interactions and providing real value, whether that's through engaging activities, useful information, or simply a fun atmosphere. Making sure the event feels worthwhile is a big draw.
So, to really make your mark in Indonesia, remember it’s all about being smart and understanding the people. Think digital, but make it local. Use phones a lot, because everyone’s on them. Create events that feel real and fun, not just a sales pitch. Partnering with local voices can also go a long way. Don't forget that people want experiences that feel genuine and offer something back, whether it's a cool photo for social media or just a good time. Keep listening to what Indonesians want, and you’ll be well on your way to building strong connections and growing your brand.
To get people excited about your event, think about offering cool freebies, prizes, or even live entertainment. Indonesians really like giveaways and prizes, with free food and drinks being popular too. Showing off new technology or cool performances can also be a big draw.
Make sure your event is easy to get to! Many people won't go if the location is inconvenient. Also, think about being eco-friendly. Things like recycling at the event or not making too much trash can make a difference to about a third of Indonesians.
Yes, definitely! Most Indonesians, around 82%, believe brands need to connect with customers in person to do well. They prefer real, meaningful connections over short ones that disappear quickly. Making events feel authentic and valuable is key.
Many Indonesians think brand events are just a way for companies to make money. To make them feel it's worth their time, events need to be more than just a sales pitch. They should offer real value and be authentic.
Absolutely! A huge number of Indonesians, about 69%, look for experiences that will make good content for their social media. So, creating photo-worthy moments or unique activities can really help attract attendees.
Yes, it's super important! Because so many Indonesians use smartphones, you should make sure your website works well on phones and consider using mobile apps or even text messages to reach them. Tailoring your online content to what Indonesians like is also a must.
More blogs
Click the button below and finish your organizer registration, or fill out the form and we will be in touch to assist you.